The workshop aimed to educate them on the benefits of green technology and how it can contribute to sustainable development. ## Introduction to Green Technology Green technology, also known as clean technology, refers to products, services, or processes that use renewable materials and energy sources, reduce emissions and waste, and have a minimal impact on the environment.

The Rise of Eco-Conscious Consumers in Vietnam

Vietnam is witnessing a significant shift in consumer behavior, with a growing emphasis on sustainability and environmental responsibility. Recent studies indicate that the demand for green products in the country is set to increase by an average of 15 per cent annually. This surge in eco-consciousness is not just a passing trend but a reflection of a deeper societal transformation. * Consumer Willingness to Pay More – Approximately 31 per cent of Vietnamese consumers are now willing to pay a premium for products that are environmentally friendly. – This willingness to invest in sustainability highlights a growing awareness of the impact of consumer choices on the planet. ## The Economic Implications of Green Consumerism The rise in demand for green products carries substantial economic implications for businesses and the market at large.

He emphasized the importance of understanding the needs and preferences of this demographic to drive innovation and growth. Microtec Vietnam, a leading technology company, has recently conducted a comprehensive study on the younger generation’s consumption patterns and preferences. The study revealed several key insights that can help businesses better cater to this demographic and drive innovation. ## Understanding the Younger Generation’s Needs and Preferences

• The younger generation, also known as Generation Z, is highly tech-savvy and values convenience, personalization, and sustainability. * They are more likely to engage with brands that align with their values and offer unique experiences. * Social media plays a significant role in their lives, and they are more likely to trust brands that have a strong online presence and engage with them on these platforms. ## Key Insights from the Study
• Convenience and Personalization: Gen Z values convenience and personalization in their interactions with brands. They prefer one-click purchasing, personalized recommendations, and easy access to customer support. * Sustainability: Gen Z is more environmentally conscious than previous generations and is willing to pay a premium for sustainable products and services. * Unique Experiences: Gen Z values unique experiences and is more likely to engage with brands that offer them.

  The first project, ‘Adaptive and Sustainable Urban Planning’, focuses on creating a sustainable urban environment. The second project, ‘Smart City Infrastructure’, aims to enhance urban infrastructure through technology. ## The Rise of Intellectual Property Centres in Universities Universities across the globe are increasingly establishing intellectual property centres (IPCs) as a means to foster innovation and technology development. These centres serve as hubs for students and faculty to collaborate, share ideas, and bring their research to life. * Encouraging Innovation: IPCs provide a platform for students to develop and protect their innovative ideas. * Facilitating Collaboration: These centres bring together students, faculty, and industry experts to work on projects. * Supporting Sustainable Development: Many IPCs focus on green research projects that aim to create a sustainable future. ## Showcasing Student Innovation: Two Projects from the Institute of Intelligent and Interactive Technologies The Institute of Intelligent and Interactive Technologies (IIIT) has been at the forefront of student innovation, with two projects recently presented at their IPC. ### Adaptive and Sustainable Urban Planning

  • Project Overview: This project aims to create a sustainable urban environment by adapting to the changing needs of the city.
    

    Understanding Carbon Footprint Inventory and Certification

    The concept of carbon footprint inventory and certification has gained significant traction in recent years. It is a critical tool for businesses aiming to reduce their environmental impact. The process involves three levels: corporate, product, and project. * Corporate Level (CCF): This level focuses on the overall carbon emissions of a company.

    The hub is designed to foster collaboration and innovation among entrepreneurs, investors, and experts in sustainability. ### Sustainable Development Ecosystem RIS.ER Hub is a pioneering initiative that seeks to establish a vibrant ecosystem for sustainable development businesses. The hub’s primary goal is to bring together a diverse range of stakeholders, including entrepreneurs, investors, and sustainability experts, to drive innovation and create impactful solutions for pressing environmental and social challenges. * Collaborative Environment: The hub provides a collaborative space where individuals and organizations can connect, share ideas, and work together towards common sustainability goals. * Access to Resources: RIS.ER Hub offers access to a wide range of resources, including funding opportunities, mentorship programs, and networking events, to support the growth and success of sustainable development businesses. * Expertise and Knowledge Sharing: The hub brings together experts in various fields of sustainability, such as renewable energy, waste management, and social entrepreneurship, to share their knowledge and insights with others. ### Driving Innovation RIS.ER Hub is committed to fostering innovation in the field of sustainable development.